Best Marketing Books Of All Time
1. The Sixth Extinction by Elizabeth Kolbert (2014)
An engrossing account of the looming catastrophe caused by ecology’s “neighbours from hell” – mankind.
2. The Year of Magical Thinking by Joan Didion (2005)
This steely and devastating examination of the author’s grief following the sudden death of her husband changed the nature of writing about bereavement.
15 Best Network Marketing Books of All Time After 18 years in network marketing, earning several million dollars, and speaking to tens of thousands of people in over 20 countries around the world, I’ve made it a mission of mine to master the art & science of Network Marketing. Aug 31, 2017 - To get your reading list started, here are 11 marketing books that I believe. One of Business Magazine's top three business books of 2016. Should spend more time interacting with consumers on social media, not. We've all read the classic leadership book outlining how to set and achieve your goals.
Best Online Marketing Books Of All Time
3. No Logo by Naomi Klein (1999)
Naomi Klein’s timely anti-branding bible combined a fresh approach to corporate hegemony with potent reportage from the dark side of capitalism.
4. Birthday Letters by Ted Hughes (1998)
These passionate, audacious poems addressed to Hughes’s late wife, Sylvia Plath, contribute to the couple’s mythology and are a landmark in English poetry.
5. Dreams from My Father by Barack Obama (1995)
This remarkably candid memoir revealed not only a literary talent, but a force that would change the face of US politics for ever.
6. A Brief History of Time by Stephen Hawking (1988)
The theoretical physicist’s mega-selling account of the origins of the universe is a masterpiece of scientific inquiry that has influenced the minds of a generation.
7. The Right Stuff by Tom Wolfe (1979)
Tom Wolfe raised reportage to dazzling new levels in his quest to discover what makes a man fly to the moon.
8. Orientalism by Edward Said (1978)
This polemical masterpiece challenging western attitudes to the east is as topical today as it was on publication.
9. Dispatches by Michael Herr (1977)
A compelling sense of urgency and a unique voice make Herr’s Vietnam memoir the definitive account of war in our time.
10. The Selfish Gene by Richard Dawkins (1976)
An intoxicating renewal of evolutionary theory that coined the idea of the meme and paved the way for Professor Dawkins’s later, more polemical works.
11. North by Seamus Heaney (1975)
This raw, tender, unguarded collection transcends politics, reflecting Heaney’s desire to move “like a double agent among the big concepts”.
12. Awakenings by Oliver Sacks (1973)
Sacks’s moving account of how, as a doctor in the late 1960s, he revived patients who had been neurologically “frozen” by sleeping sickness reverberates to this day.
13. The Female Eunuch by Germaine Greer (1970)
The Australian feminist’s famous polemic remains a masterpiece of passionate free expression in which she challenges a woman’s role in society.
14. Awopbopaloobop Alopbamboom by Nik Cohn (1969)
This passionate account of how rock’n’roll changed the world was written with the wild energy of its subject matter.
15. The Double Helix by James D Watson (1968)
An astonishingly personal and accessible account of how Cambridge scientists Watson and Francis Crick unlocked the secrets of DNA and transformed our understanding of life.
16. Against Interpretation by Susan Sontag (1966)
The American novelist’s early essays provide the quintessential commentary on the 1960s.
17. Ariel by Sylvia Plath (1965)
The groundbreaking collection, revolving around the poet’s fascination with her own death, established Plath as one of the last century’s most original and gifted poets.
18. The Feminine Mystique by Betty Friedan (1963)
The book that ignited second-wave feminism captured the frustration of a generation of middle-class American housewives by daring to ask: “Is this all?”
19. The Making of the English Working Class by EP Thompson (1963)
This influential, painstakingly compiled masterpiece reads as an anatomy of pre-industrial Britain – and a description of the lost experience of the common man.
20. Silent Spring by Rachel Carson (1962)
This classic of American advocacy sparked a nationwide outcry against the use of pesticides, inspired legislation that would endeavour to control pollution, and launched the modern environmental movement in the US.
21. The Structure of Scientific Revolutions by Thomas S Kuhn (1962)
The American physicist and philosopher of science coined the phrase “paradigm shift” in a book that is seen as a milestone in scientific theory.
22. A Grief Observed by CS Lewis (1961)
This powerful study of loss asks: “Where is God?” and explores the feeling of solitude and sense of betrayal that even non-believers will recognise.
23. The Elements of Style by William Strunk and EB White (1959)
Dorothy Parker and Stephen King have both urged aspiring writers towards this crisp guide to the English language where brevity is key.
24. The Affluent Society by John Kenneth Galbraith (1958)
An optimistic bestseller, in which JFK’s favoured economist promotes investment in both the public and private sectors.
25. The Uses of Literacy: Aspects of Working-Class Life by Richard Hoggart (1957) This influential cultural study of postwar Britain offers pertinent truths on mass communication and the interaction between ordinary people and the elites.
26. Notes of a Native Son by James Baldwin (1955)
Baldwin’s landmark collection of essays explores, in telling language, what it means to be a black man in modern America.
27. The Nude: A Study of Ideal Art by Kenneth Clark (1956)
Clark’s survey of the nude from the Greeks to Picasso foreshadows the critic’s towering claims for humanity in his later seminal work, Civilisation.
28. The Hedgehog and the Fox by Isaiah Berlin (1953)
The great historian of ideas starts with an animal parable and ends, via a dissection of Tolstoy’s work, in an existential system of thought.
29. Waiting for Godot by Samuel Beckett (1952/53)
A bleakly hilarious, enigmatic watershed that changed the language of theatre and still sparks debate six decades on. An absurdist masterpiece.
30. A Book of Mediterranean Food by Elizabeth David (1950)
This landmark recipe book, a horrified reaction to postwar rationing, introduced cooks to the food of southern Europe and readers to the art of food writing.
31. The Great Tradition by FR Leavis (1948)
The controversial critic’s statement on English literature is an entertaining, often shocking, dissection of the novel, whose effects are still felt to this day.
32. The Last Days of Hitler by Hugh Trevor-Roper (1947)
The historian’s vivid, terrifying account of the Führer’s demise, based on his postwar work for British intelligence, remains unsurpassed.
33. The Common Sense Book of Baby and Child Care by Dr Benjamin Spock (1946)
The groundbreaking manual urged parents to trust themselves, but was also accused of being the source of postwar “permissiveness”.
34. Hiroshima by John Hersey (1946)
Hersey’s extraordinary, gripping book tells the personal stories of six people who endured the 1945 atom bomb attack.
35. The Open Society and Its Enemies by Karl Popper (1945)
The Austrian-born philosopher’s postwar rallying cry for western liberal democracy was hugely influential in the 1960s.
36. Black Boy: A Record of Childhood and Youth by Richard Wright (1945)
This influential memoir of a rebellious southern boyhood vividly evokes the struggle for African American identity in the decades before civil rights.
37. How to Cook a Wolf by MFK Fisher (1942)
The American culinary icon was one of the first writers to use food as a cultural metaphor, describing the sensual pleasures of the table with elegance and passion.
38. Enemies of Promise by Cyril Connolly (1938)
Connolly’s dissection of the art of writing and the perils of the literary life transformed the contemporary English scene.
39. The Road to Wigan Pier by George Orwell (1937)
Orwell’s unflinchingly honest account of three northern towns during the Great Depression was a milestone in the writer’s political development.
40. The Road to Oxiana by Robert Byron (1937)
Much admired by Graham Greene and Evelyn Waugh, Byron’s dazzling, timeless account of a journey to Afghanistan is perhaps the greatest travel book of the 20th century.
41. How to Win Friends and Influence People by Dale Carnegie (1936)
The original self-help manual on American life – with its influence stretching from the Great Depression to Donald Trump – has a lot to answer for.
42. Testament of Youth by Vera Brittain (1933)
Brittain’s study of her experience of the first world war as a nurse and then victim of loss remains a powerful anti-war and feminist statement.
43. My Early Life: A Roving Commission by Winston Churchill (1930)
Churchill delights with candid tales of childhood and boy’s own adventures in the Boer war that made him a tabloid hero.
44. Goodbye to All That by Robert Graves (1929)
Graves’s account of his experiences in the trenches of the first world war is a subversive tour de force.
Top Books For Marketing
45. A Room of One’s Own by Virginia Woolf (1929)
Woolf’s essay on women’s struggle for independence and creative opportunity is a landmark of feminist thought.
46. The Waste Land by TS Eliot (1922)
Eliot’s long poem, written in extremis, came to embody the spirit of the years following the first world war.
47. Ten Days That Shook the World by John Reed (1919)
The American socialist’s romantic account of the Russian revolution is a masterpiece of reportage.
48. The Economic Consequences of the Peace by John Maynard Keynes (1919)
The great economist’s account of what went wrong at the Versailles conference after the first world war was polemical, passionate and prescient.
49. The American Language by HL Mencken (1919)
This declaration of linguistic independence by the renowned US journalist and commentator marked a crucial new chapter in American prose
50. Eminent Victorians by Lytton Strachey (1918)
Strachey’s partisan, often inaccurate but brilliant demolitions of four great 19th-century Britons illustrates life in the Victorian period from different perspectives.
51. The Souls of Black Folk by WEB Du Bois (1903)
The great social activist’s collection of essays on the African American experience became a founding text of the civil rights movement.
52. De Profundis by Oscar Wilde (1905)
There is a thrilling majesty to Oscar Wilde’s tormented tour de force written as he prepared for release from Reading jail.
53. The Varieties of Religious Experience by William James (1902)
This revolutionary work written by Henry James’s less famous brother brought a democratising impulse to the realm of religious belief.
54. Brief Lives by John Aubrey, edited by Andrew Clark (1898)
Truly ahead of his time, the 17th-century historian and gossip John Aubrey is rightly credited as the man who invented biography.
55. Personal Memoirs by Ulysses S Grant (1885)
The civil war general turned president was a reluctant author, but set the gold standard for presidential memoirs, outlining his journey from boyhood onwards.
56. Life on the Mississippi by Mark Twain (1883)
This memoir of Samuel Clemens’s time as a steamboat pilot provides insight into his best-known characters, as well as the writer he would become.
57. Travels With a Donkey in the Cévennes by Robert Louis Stevenson (1879)
The Scottish writer’s hike in the French mountains with a donkey is a pioneering classic in outdoor literature – and as influential as his fiction.
58. Nonsense Songs by Edward Lear (1871)
The Victorians loved wordplay, and few could rival this compendium of verbal delirium by Britain’s “laureate of nonsense”.
59. Culture and Anarchy by Matthew Arnold (1869)
Arnold caught the public mood with this high-minded but entertaining critique of Victorian society posing questions about the art of civilised living that still perplex us.
60. On the Origin of Species by Charles Darwin (1859)
Darwin’s revolutionary, humane and highly readable introduction to his theory of evolution is arguably the most important book of the Victorian era.
61. On Liberty by John Stuart Mill (1859)
This fine, lucid writer captured the mood of the time with this spirited assertion of the English individual’s rights.
62. The Wonderful Adventures of Mrs Seacole in Many Lands by Mary Seacole (1857)
A gloriously entertaining autobiography by the widely revered Victorian sometimes described as “the black Florence Nightingale”.
63. The Life of Charlotte Brontë by Elizabeth Gaskell (1857)
Possibly Gaskell’s finest work – a bold portrait of a brilliant woman worn down by her father’s eccentricities and the death of her siblings.
64. Walden by Henry David Thoreau (1854)
This account of one man’s rejection of American society has influenced generations of free thinkers.
65. Thesaurus by Dr Peter Mark Roget (1852)
Born of a Victorian desire for order and harmony among nations, this guide to the English language is as unique as it is indispensable.
66. London Labour and the London Poor by Henry Mayhew (1851)
The influence of the Victorian journalist’s detailed, dispassionate descriptions of London lower-class life is clear, right up to the present day.
67. Household Education by Harriet Martineau (1848)
This protest at the lack of women’s education was as pioneering as its author was in Victorian literary circles.
68. Narrative of the Life of Frederick Douglass, an American Slave by Frederick Douglass (1845)
This vivid memoir was influential in the abolition of slavery, and its author would become one of the most influential African Americans of the 19th century.
69. Essays by RW Emerson (1841)
New England’s inventor of “transcendentalism” is still revered for his high-minded thoughts on individuality, freedom and nature expressed in 12 essays.
70. Domestic Manners of the Americans by Frances Trollope (1832)
Rich in detail and Old World snobbery, Trollope’s classic travelogue identifies aspects of America’s national character still visible today.
71. An American Dictionary of the English Language by Noah Webster (1828) Though a lexicographical landmark to stand alongside Dr Johnson’s achievement, the original sold only 2,500 copies and left its author in debt.
72. Confessions of an English Opium-Eater by Thomas De Quincey (1822)
An addiction memoir, by the celebrated and supremely talented contemporary of Coleridge and Wordsworth, outlining his life hooked on the the drug.
73. Tales from Shakespeare by Charles and Mary Lamb (1807)
A troubled brother-and-sister team produced one of the 19th century’s bestselling volumes and simplified the complexity of Shakespeare’s plays for younger audiences.
74. Travels in the Interior Districts of Africa by Mungo Park (1799)
The Scottish explorer’s account of his heroic one-man search for the river Niger was a contemporary bestseller and a huge influence on Conrad, Melville and Hemingway.
75. The Autobiography of Benjamin Franklin by Benjamin Franklin (1793)
The US founding father’s life, drawn from four different manuscripts, combines the affairs of revolutionary America with his private struggles.
76. A Vindication of the Rights of Woman by Mary Wollstonecraft (1792)
This radical text attacked the dominant male thinkers of the age and laid the foundations of feminism.
77. The Life of Samuel Johnson LLD by James Boswell (1791)
This huge work is one of the greatest of all English biographies and a testament to one of the great literary friendships.
78. Reflections on the Revolution in France by Edmund Burke (1790)
Motivated by the revolution across the Channel, this passionate defence of the aristocratic system is a landmark in conservative thinking.
79. The Interesting Narrative of the Life of Olaudah Equiano by Olaudah Equiano (1789)
The most famous slave memoir of the 18th century is a powerful and terrifying read, and established Equiano as a founding figure in black literary tradition.
80. The Natural History and Antiquities of Selborne by Gilbert White (1789)
This curate’s beautiful and lucid observations on the wildlife of a Hampshire village inspired generations of naturalists.
81. The Federalist Papers by ‘Publius’ (1788)
These wise essays clarified the aims of the American republic and rank alongside the Declaration of Independence as a cornerstone of US democracy.
82. The Diary of Fanny Burney (1778)
Burney’s acutely observed memoirs open a window on the literary and courtly circles of late 18th-century England.
83. The History of the Decline and Fall of the Roman Empire by Edward Gibbon (1776-1788)
Perhaps the greatest and certainly one of the most influential history books in the English language, in which Gibbon unfolds the narrative from the height of the Roman empire to the fall of Byzantium.
84. The Wealth of Nations by Adam Smith (1776)
Blending history, philosophy, psychology and sociology, the Scottish intellectual single-handedly invented modern political economy.
85. Common Sense by Tom Paine (1776)
This little book helped ignite revolutionary America against the British under George III.
86. A Dictionary of the English Language by Samuel Johnson (1755)
Dr Johnson’s decade-long endeavour framed the English language for the coming centuries with clarity, intelligence and extraordinary wit.
87. A Treatise of Human Nature by David Hume (1739)
This is widely seen as the philosopher’s most important work, but its first publication was a disaster.
88. A Modest Proposal by Jonathan Swift (1729)
The satirist’s jaw-dropping solution to the plight of the Irish poor is among the most powerful tracts in the English language.
89. A Tour Through the Whole Island of Great Britain by Daniel Defoe (1727) Readable, reliable, full of surprise and charm, Defoe’s Tour is an outstanding literary travel guide.
90. An Essay Concerning Human Understanding by John Locke (1689)
Eloquent and influential, the Enlightenment philosopher’s most celebrated work embodies the English spirit and retains an enduring relevance.
91. The Book of Common Prayer by Thomas Cranmer (1662)
Cranmer’s book of vernacular English prayer is possibly the most widely read book in the English literary tradition.
92. The Diary of Samuel Pepys by Samuel Pepys (1660)
A portrait of an extraordinary Englishman, whose scintillating firsthand accounts of Restoration England are recorded alongside his rampant sexual exploits.
93. Hydriotaphia, Urn Burial, or A Brief Discourse of the Sepulchral Urns Lately Found in Norfolk by Sir Thomas Browne (1658)
Browne earned his reputation as a “writer’s writer” with this dazzling short essay on burial customs.
94. Leviathan by Thomas Hobbes (1651)
Hobbes’s essay on the social contract is both a founding text of western thought and a masterpiece of wit and imagination.
95. Areopagitica by John Milton (1644)
Today, Milton is remembered as a great poet. But this fiery attack on censorship and call for a free press reveals a brilliant English radical.
96. Devotions Upon Emergent Occasions by John Donne (1624)
The poet’s intense meditation on the meaning of life and death is a dazzling work that contains some of his most memorable writing.
97. The First Folio by William Shakespeare (1623)
The first edition of his plays established the playwright for all time in a trove of 36 plays with an assembled cast of immortal characters.
98. The Anatomy of Melancholy by Robert Burton (1621)
Burton’s garrulous, repetitive masterpiece is a compendious study of melancholia, a sublime literary doorstop that explores humanity in all its aspects.
99. The History of the World by Walter Raleigh (1614)
Raleigh’s most important prose work, close to 1m words in total, used ancient history as a sly commentary on present-day issues.
100. King James Bible: The Authorised Version (1611)
It is impossible to imagine the English-speaking world celebrated in this series without the King James Bible, which is as universal and influential as Shakespeare.
• This article was amended on 9 April 2018. An earlier version said that Tom Paine’s book Common Sense helped ignite revolutionary America against the British under George II. This has been corrected to say George III.
The most recommended sales books of all time from r/Sales
I got curious as to what were the most recommended sales books here on /r/sales. I thought it would be a quick automated data job and make a nice quick blog post. Famous last words. Weeks later and manually going through the entire history of /r/sales and then also deciding to include data from Quora.com to get a bigger sample I have put together the 47 most recommended sales books of all time. A little about my methodology. First I found every mention of a sales book and created a master list. Then I found how many times that book was mentioned and how many upvotes that mention got. Final scores were counted up and the books were ranked. There were hundreds of other books that got a single mention but they needed more than 1 to get on the list. So apologies if your favourite book is not here and please start recommending it to others. The one weak area of the list I think is categorising each book. Because I have not read them all I had to guess from the recommendation what area of sales the book fits in. Please feel free to comment below to correct me. Total reading time for all these books is 170 hours. Or 7 days if you do not sleep and connect a coffee drip to your arm :) Lastly I teamed up with a few sales partners and we are giving away the full 47 books. I would love to be there when that crate arrives.
Here is the full list:
01 - SPIN Selling By: Neil Rackham With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training.
02 How to win friends and influence people By: Dale Carnegie How to Win Friends and Influence People is one of the first best-selling self-help books ever published. Emphasizing the use of other's egotistical tendencies to one's advantage, Carnegie maintained that success could be found by charm, appreciation, and personality.
03 Challenger Sale By: Matthew Dixon and Brent Adamson Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.
04 Predictable Revenue By: Aaron Ross and Marylou Tyler Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.
05 To Sell is Human By: Daniel H. Pink Daniel Pink explains why extraverts don't make the best salespeople, and shows how giving people an 'off-ramp' for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more.
06 The Little Red Book of Selling By: Jeffrey Gitomer The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.
07 Pitch Anything By: Oren Klaff According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.
08 Go-Givers Sell More By: Bob Burg, John David Mann As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically.
09 Influence: The Psychology of Persuasion By: Robert B. Cialdini The classic book on persuasion, explains the psychology of why people say 'yes'—and how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.
10 Ultimate Sales Machine By: Chet Holmes The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve; sales, marketing, management, and more.
11 How I Raised Myself from Failure to Success in Selling. By: Frank Bettger Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company.
12 How to master the art of selling By: Tom Hopkins Tom educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently
13 Selling 101 By: Zig Ziglar Here in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often.
14 Mastery By: Robert Greene Mastery synthesizes the years of research Robert Greene conducted and demonstrates that the ultimate form of power is mastery itself. By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters Greene debunks our culture’s many myths about genius and distils the wisdom of the ages to reveal the secret to greatness.
15 Cold Calling Techniques By: Stephan Schiffman Cold Calling Techniques (That Really Work!), provides you with all of the right tools for turning prospects into meetings, and meetings into big sales. This easy-to-follow guide helps you beat today's cold calling obstacles, such as voice mail, cell phones, and e-mail. Schiffman's professional experience and corporate wisdom guarantee your future success.
16 Secrets of Question Based Selling By: Thomas Freese The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success.
17 Ultimate Startup Guide To Outbound Sales By: Steli Efti If you have no previous sales experience, this book can be your quickstart guide to B2B sales. If you already have a sales background, you'll find the step-by-step action guides, proven templates and detailed strategies helpful to take your sales game to the next level.
18 Influence: Science and Practice - The comic! By: Robert B. Cialdini In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre-programmed responses from unknowing victims.
19 The Sales Acceleration Formula By: Mark Roberge Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team.
20 Customer Centered Selling By: Robert Jolles Customer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order-taking mentality. Jolles provides a systematic, repeatable, predictable approach that teaches how to anticipate and influence behavior by studying and understanding the client’s 'Decision Cycle' and critical 'Decision Points.'
21 Insight Selling By: Mike Schultz, John E. Doerr Mike Schultz and John Doerr studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers.'
22 Selling to Big Companies By: Jill Konrath Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.
23 Go For No By: Richard Fenton, Andrea Waltz Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... ...What it takes to outperform 92% of the world's salespeople ...That failing and failure are two very different things ... Why it's important to celebrate success and failure ... How to get past failures quickly and move on ...That the most empowering word in the world is not yes... it's NO!
24 Selling to VITO By: Anthony Parinello Selling to Vito contains all the tactics you need to get appointments with impossible-to-reach top decision-makers. They in fact are the Very Important Top Officers (VITOs), the people with the ultimate veto power who hold the key to bigger commission checks, every sales award you could possibly win, and VITO to VITO referrals that you can take to the bank!
25 Think and Grow Rich By: Napoleon Hill This book conveys the experience of more than 500 men of great wealth, who began at scratch, with nothing to give in return for riches except thoughts, ideas and organized plans. Here you have the entire philosophy of moneymaking, just as it was organized from the actual achievements of the most successful men in America in the first half of the 20th century.
26 The Sales Bible By: Jeffrey Gitomer Gitomer gives sales professionals the right answers to the toughest questions: • How to make sales in any economic environment • Twenty-five ways to get that most-elusive appointment • Top-down selling • How to fill the sales pipeline with prospects ready to buy • How to use the right questions to make more sales in half the time
27 From Impossible to Inevitable By: Aaron Ross There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like the record-breaking Zenefits , Salesforce.com , and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years).
28 Secrets of Closing the Sale By: Zig Ziglar Doctors, housewives, ministers, parents, teachers … everyone has to 'sell' their ideas and themselves to be successful. This new guide by America's #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say 'Yes, I will!'
29 Made to Stick By: Chip Heath, Dan Heath The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.” In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.'
30 The 25 Habits of Highly Successful Sales People By: Stephan Schiffman Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor.
31 Sell or be Sold By: Grant Cardone In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of selling in a bad economy.
32 The Greatest Salesman in the World By: Og Mandino The Greatest Salesman in the World is a book, written by Og Mandino, that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance.
33 The 7 habits of highly effective people By: Stephen R. Covey In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity--principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
34 Snap Selling By: Jill Konrath Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules: • Keep It Simple, • Be iNvaluable, • Always Align, • Raise Priorities.
35 You can't teach a kid to ride a bike at a seminar By: John Hayes, David H Sandler Contrary to popular sales training, you don't have to make presentations to everyone who will listen. You don't have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In fact, you don't have to be enthusiastic at all. And, you never have to lie! Prospects never control anyone who has mastered David Sandler's revolutionary 7-step program for top sales. In You Can't Teach a Kid to Ride a Bike at a Seminar, you learn to master each of the fundamental principles of the Sandler Selling System - and how and when to use them.
36 The Psychology of Selling By: Brian Tracy The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
37 Cold calling for chickens By: Bob Etherington 'Cold calling' - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. This book, based on a very successive course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
38 Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional By: Zig Ziglar How do you succeed in the profession of selling while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and preparing for those 'golden years', and still have a moment you can call your own? Zig Ziglar shows you how.
Top 10 Marketing Books
39 Mastering the Complex Sale By: Jeff Thull If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process—a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor. If the stakes are high and you’re expected to win, this book will give you the edge you’ve been looking for.
40 The war of art By: Steven Pressfield A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline.
41 Integrity selling By: Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust and reap the rewards of high sales.
42 The 10X Rule By: Grant Cardone While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.
43 The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism By: Olivia Fox Cabane The charisma myth is the idea that charisma is a fundamental, inborn quality—you either have it (Bill Clinton, Steve Jobs, Oprah) or you don’t. But that’s simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone.
44 Strategic Selling By: Robert B. Miller Rejecting manipulative tactics and emphasizing 'process', Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling, into a global leader in sales and development with the most prestigious client list in the industry.
45 Perfect Selling By: Linda Richardson Meet your sales objective and close more business in 20 minutes a day
CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right.
46 Smart Calling By: Art Sobzcek Proven techniques to master the art of the cold call Cold calling is not only one of the fastest and most profitable ways to initiate a new sales contact and build business; it's also one of the most dreaded—for the salesperson and the recipient. Smart Calling has the solution: Art Sobczak's proven, never-experience-rejection-again system.
47 Advanced Selling Strategies By: Brian Tracy Advanced Selling Strategies provides you with the techniques and tools used by top salespeople in every industry—methods that net immediate and spectacular results. This book explains how to: • Develop the self-image to give you the edge in every sales situation • Concentrate on the customer’s emotional factors to ensure better sales results • Identify your customer’s most pressing concerns and position your product or service to fill those needs
Have you any suggestions for improving this list?